"Manthero," My Alter Ego

Nigel Cumberbatch's brand personality "Manthero" is the "human component" of his brand. Through Manthero's brand personality, the emotional way the message of his brand identity is transmitted. Manthero's emotional traits and behaviors have become consistent over time.

By giving his brand personality "life," Manthero allows his clients to remember who he is and for them to form a positive relationship with his brand.  The personality traits and strengths of the Nigel "Manthero" Cumberbatch brand fit into the "dimension" Confidence. 

Self-Confidence

Manthero's definition of self-confidence includes trust in his abilities, qualities, and judgment.

Nigel "Manthero" Cumberbatch is Confident, Passionate, and a great Storyteller. It took time for him to exude self-confidence as a brand, but once he got there, his brand became poised, polished, and made his clients feel connected to him.  Every day Manthero asked himself, "who would my clients love to hang out with?" Therefore, he began to imagines his brand as a human: How does he look? What should he sound like when it speaks? These characteristics fuel his brand's  Emotional and Associative qualities  that connect with his clients.

 Manthero's Superpower is Self-Confidence.

His brand personality became effective when he resonated with his target audience.  By knowing his target audience, their pain points, and how they communicate, Manthero created the character with which his audience has fallen in love! 

What Steps did Manthero use in Forming His Brand Personality?

Step 1: Manthero considered the COMPETITION.

As important as it is for his brand personality to reflect his brand message, he also wanted to stand out next to his competitors.  The vast majority of his competition exudes excitement. These brands are good at creating a lot of hype and building excitement in their audience. 

Manthero wanted to take a different path and focus on great storytelling. This way, he could uniquely position himself in the market and differentiate his brand from others. 

Step 2: Manthero got adjectives on paper.

He described his brand in one word – then he did it again. And again. And again. He filled up a page with adjectives that painted a picture of his brand, and then he picked the four descriptions that fit the best with who his brand is. These words are Self-Confident, Empathy, Passionate, and Storytelling.

Characteristics of Manthero as a Successful Motivational Speakers

#	CHARACTERISTICS	WEIGHT OF IMPORTANCE
1	Actionable Item	1
2	Adaptable (Know audience)	5
3	Articulate	3
4	Authenticity (Being Yourself)	7
5	Authoritativeness	1
6	Awareness of Self	6
7	Bluntness (Precision)	2
8	Clear & Concise	1
9	CONFIDENCE, SELF	15
10	Communication Skills	2
11	Connect w/Audience	1
12	Creativity	1
13	Creditability	3
14	Dedication	1
15	Determine	1
16	Dynamic	3
17	Eccentric (Unique)	1
18	Eloquence	4
19	EMPATHY	12
20	Encouraging	1
21	Engagement w/Audience	5
22	Entertaining	1
23	Enjoyment	1
24	Exuberance	1
25	Excitement	1
26	Experience	5
27	Expertise	4
28	Fearless	2
29	Flexibility	1
30	Freshness	1
31	Genuine	1
32	Give Credit	1
33	Honesty	1
34	Humorous	6
35	Influential	1
36	Inspiring	2
37	Integrity	1
38	Introspection	5
39	Knowledge	6
40	Likeable	2
41	Listening	1
42	Liveliness	1
43	Message – Powerful	1
44	Mission	1
45	Motives	1
46	PASSIONATE – Visibly	13
47	People Person	1
48	Personable	1
49	Personal Growth	1
50	Physical Movement	1
51	Positive	1
52	Practice (Not Memorized)	2
53	Price	1
54	Qualified	1
55	Relatable	3
56	Repetition	1
57	Selflessness	6
58	Sincerity	1
59	Strong Speaking Voice	1
60	STORYTELLER (Paint a Picture)	11
61	Succinctness	1
62	Testimonial	1
63	Topical	1
64	Trustworthy	2
65	Self-belief	1
66	Showmanship	1
67	Successful	1
68	Visual Aids	1
69	Voice – Be Natural	2
70	Writing Skills	2

 

 Step 3: He then Drew the Character.

The character was formulated by asking and answering the following questions:
Suppose Nigel Cumberbatch was an animal; what type of animal would he be?  A Black Panther

What kind of person embodies the above adjectives?  A Man-Panther - A Manther - "Manthero."

The term is a blend of man and panther. 

 NIGEL CUMBERBATCH MANTHER LOGO

Step 4: He Had a Conversation with his Brand.

After discovering which traits defined his brand, he decided that the best way to determine his brand voice was to speak with it!
If he asked his brand a question, how would it answer us?  Y = Yes, N = No

Is Nigel "Manthero" Cumberbatch:

1	Adaptable to his audience?	Y
2	Authentic and Being Himself?	Y
3	Awareness of Self?	Y
4	HAS SELF-CONFIDENCE?	Y
5	HAS EMPATHY?	Y
6	Engage with Audience?	Y
7	Experienced?	Y
8	Humorous?	Y
9	Introspective?  (the examination one's own mental and emotional processes.)	Y
10	Knowledgeable?	Y
11	Visible PASSIONATE?	Y
12	Selfless?	Y
13	A great STORYTELLER - (Paints a Picture)?	Y
14	Is he Consistent?	Y

 His list of possibilities was long but worth exploring. Once he figured out his brand voice, he began using the linguistic style in everything, from the content created to how he answered his customers' FAQs. His brand voice is one of the key ways he transmits his entire brand message to his audience, so he took the time to get it right! 

Step 5: Finally, he is Consistent.

CONSISTENCY IS THE KEY TO HIS SUCCESS

As soon as he understood his unique brand personality, he became committed to it.

His brand behaves in line with the traits that define it. Thus, his brand became poised, polished, and makes his clients feel.

Of course, if something isn't resonating with his audience, he doesn't worry about tweaking his personality to be more in line with what they want. And, if worse comes to worst, he can always re-brand down the line!  

Conclusion

Nigel "Manthero" Cumberbatch recognizes brands are like people. He seeks to be approachable and genuine.  Manthero makes his clients feel his brand was created especially for them, and they feel validated and loved.  He makes an emotional impact and conveys a positive experience to his clients.

Nigel "Manthero" Cumberbatch's brand personality shapes the public's perception of his business. He continuously seeks to bring HAPPINESS to all with whom he comes into contact. The traits he wanted his brand to emit have even helped inform which types of fonts and color combinations he used in his brand designs.